One of the big issues for young people and parents today in trying to decide on the next step after school is the problem of marketing. Schools, FE colleges, training providers and universities are all competing to attract “customers” onto their programmes.
Marketing messages are everywhere. Adverts on the telly, on the web, in newspapers and even on the sides of buses. Go to a careers fair and you will return home laden with brochures and flyers. Further education and training (apprenticeships etc) is a huge market and the sums of money involved are immense.